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This podcast is dedicated to providing the key ingredients to transform your employees into a dream team that creates consistent results in every aspect of the business including; team empowerment, leadership, business development, communication hiring, and firing. 

As some of the country’s leading staffing & management consultants, we help business owners (Entrepreneurs) and the team that support them (Intrapreneurs) to powerfully connect and work together to grow the business, together.

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  2. Episode 229: Are Your PNCs Not Responding?

Episode 229: Are Your PNCs Not Responding?

Nov 7, 2023

In this episode, Molly discusses the challenges law firms face when prospects are unresponsive and shares strategies to improve follow-up and conversion rates. She emphasizes the importance of clear communication and understanding the different stages of the client's journey. Molly also highlights the need for a well-defined intake process and offers insights on how to manage prospects' expectations.

 

Key Takeaways:

  • Incorporate text messaging into your follow-up process to reach unresponsive prospects.
  • Communicate clearly that your firm will not be following up indefinitely, creating a sense of urgency for prospects to respond.
  • Implement a drip campaign to nurture prospects who are not ready to engage at the moment.
  • Use language that distinguishes between leads, prospects, and clients to avoid confusion and set clear expectations.
  • Guide prospects through the intake process, giving them what they want and managing their expectations.

Quote for the Show: "It's not a no, it means not now." - Molly McGrath

 

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