Nov 22, 2022
Today’s guest knew he wanted to
be a lawyer from a young age, even though at the time he wasn’t
sure what that meant. Jordan Ostroff is the President of LegalEase
Marketing. Jordan went through so many bad marketing experiences
that he decided to help other lawyers who are struggling and need
help marketing. Jordan joins the host Molly McGrath to talk about
how lawyers can effectively market themselves.
- As a lawyer, it’s easy to skip figuring out who
your ideal client is but it’s an absolutely necessary step to have
before you start marketing. You need clients that will refer you to
other people rather than just pay a small bill.
- Once you have an ideal client picked out, then
you can begin marketing and need to focus on what you can and can’t
- You should focus on marketing tactics that work
better at reaching your ideal client. You don’t need to rent out a
billboard if your clients don’t see that. You want to meet your
clients where they are.
- It’s important to know the psychographics of
your ideal clients. If you understand how their mind works, you can
figure out the best way to target them online.
- Running a well-run business should be something
that is fun for you, and part of the fun is marketing. If you don’t
enjoy marketing, then you become a bottleneck for it.
Quote of the
“Running a well-run business
should be fun.” - Jordan Ostroff
Ways to Tune In:
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