May 24, 2022
John Hinson is the Editorial
Director at Spotlight Branding. Companies spend too much of their
time and resources focusing on SEO when there are better ways to
build up your brand, and John is here to help with that. He joins
host Molly McGrath to talk about how to level up your business
through marketing and target the right audience.
- You don’t need to focus on search engine
optimization. Spend time on your content and elevating your
- Tap into your existing network. Smaller
companies don’t have the big budgets like bigger companies to spend
on ad money and you can quickly fall behind in that
- An email list that you create of clients and
customers is the most underutilized marketing asset you can
- If you do a social media post a day, a blog
every month and an email every month that will create a content
loop. It makes sure you aren’t forgotten.
- On average, it costs 5 times more to generate
business from cold leads than it does to get it from your own
- You don’t need to make your emails super
complicated. You don’t need to go out and search for articles that
aren’t related just to fill it up.
- It is so easy to be forgotten these days. It
doesn’t matter how much you change someone’s life, if they haven’t
heard from you in 6 months they won’t remember you.
Quote of the
8:26 “Your email list
specifically, whether it's you as the lawyer or just what you have
collected in your CRM or whatever the case is, is one of your
biggest marketing assets and it's probably one of the least used
and most underutilized marketing assets that a law firm
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