May 18, 2021
Jordan Ostroff is an attorney that created the marketing company he couldn’t find when he was looking for help to market his law firm. Jordan is the founder of Legalease Marketing.
Now he works with attorneys across the country to create a marketing plan that makes sense to attract their ideal clients. They also build customer relationship management systems (CRMs).
In this episode, Jordan teaches us how to get our law firm employees to think like marketers and create a win-win-win for them, the firm, and clients.
Your employees have the potential to be one of your most significant marketing assets. Learn how to empower them to share stories and create a consistently great client experience that will lead to more referrals.
Jordan shares how you can incorporate questions, examples, and stories from your employees into your marketing in a way that doesn't feel like "marketing."
You might hear some background noise in this episode because Jordan took time out from marketing and networking at TopGolf to record this episode with us. He is a firm believer that it is tough to make money sitting in your office.
What You Will Learn in This Episode
5:14 Where great marketing starts
5:45 How your employees impact your client experience
7:33 How to utilize your staff to build client relationships
10:53 Where you’re missing a BIG marketing opportunity
20:08 How to consistently create an outstanding client experience
Links and Resources